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ABOUT NRC
Not Regular Coffee is a curated coffees platform that showcases and distributes purpose-led brands and farmers through storytelling, experience, and ethical commerce.
Most people drink coffee with sugar or milk to hide bitterness. We directly trade with specialty coffees that don’t need fixing – coffees with real flavor, transparency, and purpose for people who are not average and want quality, purpose, and value for their money.
It all began eight years ago, on a November night in Santa Marta, Colombia.
Like many people, I grew up thinking coffee was a strong, bitter drink—something you needed sugar to enjoy. But that night, everything changed with a single sip.
A friend offered me a cup of coffee grown by indigenous communities in the Sierra Nevada lands. The aroma was rich and inviting. The taste? Unlike anything I had ever experienced -deep, smooth, and full of character-.
I had traveled many places tasting coffees, but nothing compared to that moment.
That’s when I knew: I had to share this with others.
We all rely on coffee to get through our day. But this isn’t just about caffeine, it’s about connection, culture, and craftsmanship. We call for the Not Regular Thinkers, those who value authenticity and inspiration.
Not Regular Coffee is a purpose-driven project born from that night. From a land of ancestral wisdom and unique biodiversity, we bring you carefully curated coffees, delivered to your door.
That night planted the seed. Your support helps it grow.
PARTNERS AND PROJECTS
CAFE DEL ABUELO
Alberto, is a businessman and coffee grower who preserves the legacy of Don Pablo, his grandfather, through sustainable coffee farming, promoting economic revitalization in Marinka through agrotourism and biodiversity protection.
CAFETICOS ANCESTRALES
Carlos, a retired military officer, discovered his life’s purpose in protecting the coffee legacy of the Sierra Nevada. Today, he works alongside Indigenous communities and farmers’ children, developing their barista skills, language abilities, and global vision — empowering them to build a sustainable future and achieve financial independence through coffee.
CAFE CARIBE
Javier is an entrepreneur and coffee grower supporting generational renewal in the coffee industry through the Children’s Barista Program in the Sierra Nevada, alongside Carlos and the Cafeticos Ancestrales program. He also promotes roasting excellence in Colombia’s Caribbean region.
CAFE FLORENCIA
The Trochez family cultivates exceptional coffee with passion and dedication, while educating neighboring growers in sustainable practices. Their work strengthens coffee quality, supports community development, and increases local income through long-term, sustainable growth.
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